In 2003, Simon founded MEDICA which he boot-strapped up to be the UK’s No 1 teleradiology provider, a company now listed on the LSE. Simon sold MEDICA to the largest charity in the UK, Nuffield Health in 2013. A pioneer in technology driven Radiology services he has now created Behold.ai, with the single goal of utilising AI to tackle the issues in cancer and stroke facing healthcare system internationally, post COVID-19. Behold.ai is the winner of the Prix Galien UK 2022 for the ‘Best Digital Health Software’ for red dot® V2 Clinical Analysis Software, the UK life sciences’ most prestigious awards for innovation considered the equivalent of the Nobel Prize.