Natalie is a Partner at JMAN Group. She was recently named in the Twenty in Data and Technology 2023 and has been recognized multiple times in the top 100 data professionals. She holds various leadership roles in the data community including Chairing a Women’s Health movement, leading a cross-industry Data Ethics Advisory Board, and being a member of the Mayor’s Data for London Advisory Board. Before JMAN Group, Natalie headed up data consultancy Profusion, overseeing strategic direction, the expansion of its product offering, and the growth of its blue-chip client base.

Natalie also scaled a start-up from £6 million to £30 million in just 18 months and ran above-the-line digital and email marketing campaigns for the Mayor of London to launch a new brand, ‘Team London,’ build and engage a database of 1 million Londoners who would volunteer, and secure London the title of European Volunteering Capital. She was also part of the team that delivered the London 2012 Olympic Games.