Keynote: Strategies and approaches for engaging with your CEO

This candid leadership session brings together NHS CEOs to explore what really drives digital investment decisions at board level. Panellists will share what makes a proposal compelling, the evidence and outcomes they expect, and how risk and organisational priorities shape funding choices. The discussion will also tackle common pitfalls in how digital initiatives are presented, and what teams can do differently to secure executive backing. Expect honest insights into aligning digital ambitions with strategic goals, and practical advice for anyone seeking to win CEO support for transformation.