This session will explore progress made by ICSs on improving digital inclusion and patient empowerment, ensuring that users are at the heart of user centered service design.
interim head of digital empowerment, Lancashire and South Cumbria Integrated Care Board
digital strategy workstream lead (digital inclusion lead), NHS Cheshire and Merseyside
Jenny began her NHS career in the Cheshire and Merseyside Health and Care Partnership in January 2020, following an extensive 17 year career in Health and Social Care. She has taken the lead on many Digital Inclusion Projects and collaboration work across the Integrated Care System since the summer of 2020, when the rising demand for digital services was seen due to the COVID-19 pandemic.
Jenny has been described as ‘authentically real, creative and passionate about inclusivity’. Most recently, Jenny coordinated and developed a collaborative approach to Digital Inclusion in Cheshire and Merseyside. This included the production of a Cheshire and Merseyside Digital Inclusion Group and network and design and the launch of a Digital Inclusion Approach and Toolkit, that is now extensively used across Cheshire and Merseyside. Jenny also led the launch of a successful Digital Adoption campaign to encourage the use of digital and technology for supporting people’s health, wellbeing and care needs.
Amongst other things, Jenny is also a Zumba Fitness instructor, baker, avid reader, Vice President of her local Women’s Institute and she enjoys holidays home or abroad with her family.
Jenny Mason, Linda Vernon