Pav Deagon is Lead Pharmacist for Pharmacy Informatics & Digital Medicines at NELFT. She has an extensive background working as a pharmacist for the NHS, particularly in the field of mental health. In 2017 she began her journey in the digital arena as lead for implementation of EPMA across the organisation. Since then, her role has expanded to lead on a wider digital medicines programme of work. Pav is passionate about achieving the best possible outcomes for patients through clinical informatics, transformation, and innovation.