Miranda is the CEO and founder of the White Swan, a registered Charity on a mission to improve health for society using technology and analytics, working with academia, charities, government and companies globally, with partners such as the Royal Marsden Hospital, British Heart Foundation and Bayer Pharmaceuticals. White Swan specialise in leveraging large volumes of social data combined with their Million Minds AI insights platform to bring the patient voice to the heart of healthcare innovation and improvement.

Since graduating in Business Management in the 90s, Miranda held various senior Marketing Director and CMO roles within global businesses like PepsiCo, Mars and MoneySuperMarket, and now combines running the charity with other Business and Marketing consulting with SMEs and global businesses across multiple sectors.