Alex is an expert on technology, healthcare data, and transparency. He advises U.K. and international organisations on better use of data, AI, technology and transparency and is an Authority Member of the HFEA and an honorary lecturer in digital health at the University of Central Lancashire.

He has previously worked for Beamtree, the Healthcare Commission, Dr Foster and ZPB Associates. He was also an advisor to the Cabinet Office on open data policy and a member of the NHS National Information Board and a non-executive member of NHS Waltham Forest CCG. In 2009 he led the first publication of patient safety indicators across the NHS.

In 2018 Alex was appointed as an advisor to the Independent Inquiry into the issues raised by breast surgeon Ian Paterson. He is a campaigner for better transparency of outcomes of care to improve services and ensure citizens have the same information as clinicians and managers.