Silver Buck, the specialist PR and marketing agency dedicated to the health IT industry, has been appointed as the first-ever PR and Marketing partner to the Digital Health Rewired Conference and Exhibition, which returns to London Olympia on 3–4 March, after a successful debut year in 2019.
Rewired brings together the foremost innovators in digital health, as well as thought leaders and professionals in the healthcare field. The event runs over two days, including the Leadership Summit, which is dedicated to those leading on digital health across the NHS, and the main Conference and Exhibition, with seven dedicated conference tracks covering the key trends in digital health and innovation.
Last year, Digital Health Rewired welcomed over 1,600 attendees, and the much-expanded show is set to attract thousands of key digital health leaders, with Silver Buck supporting on the delivery of promotional activities.
Silver Buck will be responsible for running and managing the press office, bringing new media attention to the event, orchestrating meetings between the keynote speakers and visiting press, and supporting exhibitors with their PR activities in the lead up to the event.
Stephen Bryant, Director and Co-Founder of Silver Buck, said: “Following the tremendous success of Rewired’s debut year, we are proud to be working with Digital Health to deliver what promises to be another fantastic two-day event.
“Rewired 2020 presents a great opportunity to meet innovators, build connections and learn from a range of speakers at the vanguard of digital health.
“What’s more, with a list of exhibitors ranging from the most innovative start-ups to some of the biggest health-tech companies in the world, the show fits perfectly in line with our own ethos of bringing new ideas, concepts and solutions to the digital health market.”
The event has a comprehensive line-up of speakers from all facets of the digital health and care sphere. This list includes NHS Digital CEO Sarah Wilkinson, NHSX CEO Matthew Gould and President of techUK Jacqueline de Rojas, as well as healthcare app developers, leading CCIOs and members of the Shuri Network like Dr Shera Chok, who support BAME women in pursuing careers within digital health and health tech.
Other featured Speakers at Rewired 2020 include:
- Saffron Cordery – Deputy Chief Executive, NHS Providers
- Dr Emma Vardy – NHS CCIO
- Professor Julia Riley – Coordinate my Care founder
- Caroline Criado-Perez – Journalist, Campaigner and author of ‘Invisible Women’
- Tara Donelly – Chief Digital Officer at NHSX
- Magnus Liungman – Co-Founder, Doctrin
- Wais Shaifta – CEO, Push Doctor
The main conference tracks this year will discuss topics that are at the forefront of UK digital healthcare development, including Digital Transformation, Clinical Software, and Shared Care and AI among others. The event will also play host to the inaugural Digital Health Data Lab – a series of hands-on workshops focused on helping delegates to gain better insight into all types of UK health data. There will also be hundreds of innovators and technology vendors exhibiting on the show floor.
Jon Hoeksma, CEO of Digital Health, said: “Silver Buck is an incredibly diverse PR and Marketing agency, and their knowledge of the healthcare and technology sector makes them the ideal partners for Rewired 2020.
“As we expand the event even further this year, we want to expand the reach of our audience too; I know that Silver Buck will help us do this and much more.”